Who/ about page

Nicole Engle
UX/UI Designer.

[email protected]
1 (574) 514-7276

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RESUME

Experience

Aisle Rocket

CHICAGO, IL

Lead Digital Designer

Kitchenaid.com / 2018 - 2020

UX/UI, digital brand strategy and visual solutions Kitchenaid’s site-wide overhaul. From ideation to implementation, fully integrated collaboration with associate creative director, copywriters, strategists, developers, asset producers, cross-agency consultants and clients.

Conceptualized, prototyped and executed Kitchenaid.com’s mobile first digital brand identity, ranked 3rd in Prophet’s Brand Relevance Index for 2021.

Established foundational information architecture with elevated storytelling. Converted user-personas and business goals into digestible, data driven brand strategy- increased revenue for Stand Míxers by 193%.

Translated iconic point-of-purchase product strategy into a site-wide, direct-to-consumer experience. Long-term solutions immediately increased e-commerce conversion rate by 143% (on Stand Míxer category landing page).

Introduced emotionally driven storytelling with innovative landing page experiences, Aligned with cross channel integrated marketing campaigns across all brand touch points, increased primary KPI interaction by 56%.

Associate UX Designer

Whirlpool Brands / 2017 - 2018

Designed range of site-wide experiences in AEM, for brands within Whirlpool Corporation. (Maytag, Whirlpool, Amana, Gladiator, Everydrop, Kitchenaid and more).

Optimizing, implementing, critiquing and learning through cross-disciplinary collaboration in agile and waterfall workflows.

Immersive exploration of foundational visual solutions though user journey mapping, story architecture, user flows, accessibility, A/B testing, prototyping, and QA.

Introduced emotionally driven storytelling with innovative landing page experiences, Aligned with cross channel integrated marketing campaigns across all brand touch points, increased primary KPI interaction by 56%.

Residential Warranty Services

INDIANAPLOIS, IN

Graphic Designer

Ultimate Inspector Marketing / December 2016 - August 2017

Designed and consulted marketing processes for home inspectors across North America. Strategized, pitched, designed and implemented individualized solutions across print and digital forms of communication.

Worked with broad instruction to create a specific vision through a variety of marketing materials (brochures, flyers, social media posts, promotional knick-knacks, banners, signs, websites, and more.)

Actively experimented with new methods of graphic design/marketing, empowering and educating clients with vast range of understanding of technology and communication.

Initiated design-services amongst non-home inspector clients. With weekly meetings, my coworker and I created and lead a weekly social media movement that increased follower traffic and seminar attendance for a cryptocurrency investment and hedgefund firm.

Associate Graphic Designer

Ultimate Inspector Marketing / August 2016 - December 2016

Worked independently on multiple projects instantaneously, guided small businesses through the design process. Consulted clients on all marketing and design needs, from inspiration and vision to implementation on digital and print platforms.

Produced branding tools tailored to client’s entrepreneurial vision and sales goals. (Mindful of geographic segmentation, community presence, customer knowledge and legal requirements).