Resume

Nicole Engle
[email protected]

UX/UI/CX Designer

D2C Ecommerce | Product Strategy | DAM/CMS Solutions

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Experience

DEPT® Agency

Global, Remote
May 2022 - Oct 2023

Product Designer

Designed responsive, high-fidelity solutions, from initial concept to ongoing consultation, primarily for Pelican Products; the global leader in the design and manufacture of high-performance protective cases. Fostered enhanced user experiences and strengthened relationships with ecommerce clients, ensuring alignment with evolving priorities and campaign goals; streamlined cross-channel efficiencies and unified brand presence.

Collaborated cross-functionally with brand stakeholders; ecommerce, brand, marketing, and engineering teams to design conversion-focused customer experiences.

Translated complex ecommerce priorities, integrating content strategy and DAM/CMS capabilities; resonating with D2C audiences, throughout the entire customer decision journey.

Synthesized data-driven UX research; conducted interviews, surveys and defined objectives with client stakeholders, legacy and new users; informing iterative improvements for large-scale ecommerce ecosystems.

Designed scalable UI/UX patterns for complex product detail requirements. Implemented seamless optimizations and overarching solutions, enhancing user trust across all touchpoints.

Adapted to evolving business objectives, iterating designs with continuous feedback. Created intuitive, visually compelling prototypes and wireframes conveying accessible, responsive interfaces.

Ensured compliance with unique product specifications, structured URL systems, marketing priorities, licensing requirements, industry legalities, and third-party agreements; site-wide.

DEPT® Women Mentorship Program: One month onsite culture and career shadowing experience with mentor Liza Enebeis, Creative Director of STUDIO DUMBAR/DEPT®. Rotterdam, Netherlands; August-September 2023.

Aisle Rocket Agency

Chicago, IL
2018 - 2020

Lead Digital Designer, KitchenAid.com

UX/UI, digital brand strategy and visual solutions Kitchenaid’s site-wide overhaul. From ideation to implementation; fully integrated collaboration with associate creative director, copywriters, strategists, developers, asset producers, cross-agency consultants and clients.

Conceptualized, prototyped and executed Kitchenaid.com’s mobile first digital brand identity, ranked 3rd in Prophet’s Brand Relevance Index for 2021.

Created international digital brand guidelines and responsive global design system in AEM, increased user traffic by 63%.

Established foundational information architecture with elevated storytelling. Converted user-personas and business goals into digestible, data driven brand strategy; increased revenue for Stand Mixers by 193%.

Translated iconic point-of-purchase product strategy into a site-wide, direct-to-consumer experience. Long-term solutions immediately increased ecommerce conversion rate by 143% (on Stand Mixer CLP).

Introduced emotionally driven storytelling with innovative landing page experiences; aligning cross channel integrated marketing campaigns across all brand touch points, increased primary KPI interaction by 56%.

Aisle Rocket Agency

Chicago, IL
2017 - 2018

Associate UX Designer, Whirlpool Brands

Designed range of site-wide experiences in AEM, for brands within Whirlpool Corporation. (Maytag, Whirlpool, Amana, Gladiator, Everydrop, KitchenAid and more).

Optimizing, implementing, critiquing and learning through cross-disciplinary collaboration in agile and waterfall workflows.

Immersive exploration of foundational visual solutions through user journey mapping, story architecture, user flows, accessibility, A/B testing, prototyping, and QA.

Ultimate Inspector Marketing

Carmel, IN
December 2016 - August 2017

Graphic Designer

Designed and consulted marketing processes for home inspectors across North America. Strategized, pitched, designed and implemented individualized solutions across print and digital forms of communication.

Worked with broad instruction to create a specific vision through a variety of marketing materials (brochures, flyers, social media posts, promotional knick-knacks, banners, signs, websites, and more.)

Actively experimented with new methods of graphic design/marketing, empowering and educating clients with vast range of understanding of technology and communication.

Initiated design-services amongst non-home inspector clients. With weekly meetings, my coworker and I created and lead a weekly social media movement that increased follower traffic and seminar attendance for a cryptocurrency investment and hedgefund firm.

Residential Warranty Services

Carmel, IN
8/2016- 2/2016

Associate Graphic Designer

Worked independently on multiple projects instantaneously, guided small businesses through the design process. Consulted clients on all marketing and design needs, from inspiration and vision to implementation on digital and print platforms.

Produced branding tools tailored to client’s entrepreneurial vision and sales goals. (Mindful of geographic segmentation, community presence, customer knowledge and legal requirements).